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Cheerios Square? Lucky Charms Shoppe?

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"If Kellogg's succeeds, isn't it just a matter of time before rival General Mills hits us up with Cheerios Square? How about a Lucky Charms Shoppe where folks can customize a box with their own marshmallow shapes and flavors?" Uh, yes please.— The Motley Fool on the new Times Square Pop-Tarts Store [Motley Fool]