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Now that Madonna has conquered the tween market with her exclusive-to-Macy's line Material Girl, the pop icon is turning her hand to lingerie. Rumor has it she's already picked a model to front her upcoming skivvies line, called Truth or Dare. The model? None other than Playboy playmate Jess Donckers. "It is unbelieveable to see what is happening to me," Donckers said. "I feel honored. The lingerie is sensual but wearable, it's useful for everybody." Word on the street is that the photoshoot is scheduled to take place in late August and the chosen photographer is lensman Frank de Mulder. Stay tuned while we try to dig up some photos of Truth or Dare. [The Hung-Up]