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Perricone to Launch Two More Super Skincare Stores in California

Perricone's Super store in Berkeley, CA
Perricone's Super store in Berkeley, CA

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Inspired by pop-up shops and farmer's markets—a mash-up of two of the most delightful experiences in retail—Dr. Nicholas Perricone will open two more 10,000 square foot Super skin stores in the next 18 months in Malibu, and San Francisco. Currently, the flagship Super location is open in Berkeley, California.

"With a new concept it is always great to launch in a boutique [form] because that is where you can get a fantastic read on the product and tell the full story of the brand," SVP of marketing Daniel Giles told WWD.

Perricone's new line of Super skincare, a 13-piece collection aimed toward a 25- to 35-year old customer base, is scheduled to arrive at Sephora stores this fall. The collection's name is derived from its superfood ingredients—acai, melon, chili pepper, chocolate, and watercress.
· Get Super [Official Site]
· Perricone Pairs Super Skin Care With Store Concept [WWD]


1833 Fourth St., Berkeley, CA