Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

Shark Photographer tests Kiehl's Products

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Skincare mecca Kiehl's has a new men's collection called Cross Terrain—performance products that the company put through rigorous "adventure testing" before release this summer. One of our favorite men's style and grooming gurus, Michael Macko over at Valet has the scoop: "And while it might provide more function than most men need on a daily basis, this is the epitome of aspirational marketing. Maybe I don't need my sunscreen to withstand cliff-diving, but if I decide to go for it, it's nice to know I'm covered. Kiehl's found their extreme product testers through a partnership with The National Geographic's Young Explorer Program, which funds the next class of promising explorers. They selected three men who have dedicated their lives to traversing the globe with an ecological mission." Check out Macko's interview with Ben Horton, shark photographer and Kiehl's product tester, here. [Valet]