Perse in Finnish Means Fart

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There's a new James Perse megastore in Los Angeles and our sister site Racked LA has the scoop on the lowkey opening. "It was a super-soft opening: meaning, not publicized, very low key. Meaning, not a lot of people knew about it?meaning, when we dropped by, there were three very attentive shopguys and zero other customers, which made it tough to get pictures of the interior. It's a handsome, large to the point of being cavernous, store. There's a "boys and their toys" motif going on—the boy is James himself, and the toys include an actual Hummer, musical instruments, surfboards and bicycles." [RLA]