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New Social Media App Swipely is Perfect for Retail Exhibitionists

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Remember when haul vlogs were all the rage? Yeah, well, hauls are sooooo three months ago. Starting today, you don't even need to know how to use a video camera in order to conspicuously consume.

Swipely is a new service that allows users to link credit cards to social networking—and effortlessly detail every single purchase to friends, without so much as lifting a finger. This means: every time you download a song from iTunes, shop at Whole Foods, fill a prescription at CVS, information about your transaction will be funneled directly to your Facebook and/or Twitter.

What's the allure of this service? We're not really sure yet. In its own words, Swipely is "an online service that turns purchases into conversations." They're cribbing style notes from existing microblogging/location-based apps like Foursquare and Twitter—the badges and real-time updates, respectively—and there's a budding product-review facet of the business that seems to have potential.

But who's ready for the minutiae of their consumer habits to be automatically transmitted to Facebook or Twitter? Not us. We prefer to suffer our buyers' remorse privately, not publicly, thank you very much.
· Swipely [Official Site]
· Swipely’s credit card purchase-sharing service opens to the public [Mashable]
· Retail porn alert: haul videos are the new Youtube crack [Racked]