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Looks Like a Gilt Web Producer Was Feelin' a Little Punchy Today

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Normally, brands' Gilt flash sale URLs look something like this: or this:

Pretty straightforward, right? Blah blah blah, gilt-dot-com, slash-gender, slash-name+/-number.

Well, not for Gwen Stefani's LAMB. Today's LAMB sale URL looks like this:

· Lammmmy [Gilt]