Looks Like a Gilt Web Producer Was Feelin' a Little Punchy Today

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Normally, brands' Gilt flash sale URLs look something like this: http://www.gilt.com/sale/women/tocca-439 or this: http://www.gilt.com/sale/women/moschino-signatur.

Pretty straightforward, right? Blah blah blah, gilt-dot-com, slash-gender, slash-name+/-number.

Well, not for Gwen Stefani's LAMB. Today's LAMB sale URL looks like this: http://www.gilt.com/sale/women/lammmmy.

Lammmmy.
· Lammmmy [Gilt]