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Mad Men and Maidenform

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Mad Men costume designer, Janie Bryant, has inked a deal to front a viral marketing campaign for Maidenform. This is Bryant's latest project—she's also created a clothing line for QVC, a line of nail varnish with Nailtini, and a book. At Maidenform, she'll be promoting the company's "Ultimate Push-Up Bra, Flexees control slip, and shapewear. "Foundations and intimate apparel are so important to me and how I wardrobe and design for shows," Bryant said. [WWD]