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Meet the New Faces, uh, Wrists of Casio: Ke$ha & Bryan Greenberg

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Watchmaker Casio—of Baby G and G-Shock and math teacher calculator-watch fame—has named pop sensation Ke$ha and Bryan Greenberg, star of TV show "How to Make it in America," as the brand's ambassadors.

In addition to serving as the face (and wrist) of Casio's Baby-G line, she will also design two watches—one of which will arrive in stores next year. Greenberg will front the Casio brand Edifice Black Label, a line of all-black chronographs that retail from $150 to $500.
· Ke$ha Picked as Casio Brand Ambassador [WWD]