Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Watchmaker Casio—of Baby G and G-Shock and math teacher calculator-watch fame—has named pop sensation Ke$ha and Bryan Greenberg, star of TV show "How to Make it in America," as the brand's ambassadors.
In addition to serving as the face (and wrist) of Casio's Baby-G line, she will also design two watches—one of which will arrive in stores next year. Greenberg will front the Casio brand Edifice Black Label, a line of all-black chronographs that retail from $150 to $500.
· Ke$ha Picked as Casio Brand Ambassador [WWD]