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DJ Dog

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Today, our sister site Racked NY profiles one of the coolest store dogs we've ever seen. And by cool, we mean cool. Meet Dirt: "There are a lot of fashionable French bulldogs in Brooklyn, but Dirt, the store pup who hangs out at Atlantic Avenue boutique Eva Gentry, might be the only one who spends his days rolling around in piles of Rick Owens wedges and brand-new Helmut Lang. He's also the only dog in Brooklyn who has a custom collar by Italian jewelry designer Maurizio Amadei's line MA+. And while Dirt isn't the first store dog we've profiled who has a blog—that honor goes to Sherman of Nolita shop Poppy—he's the only one whose blog includes pictures of him DJing and skateboarding." [RNY]