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Somebody missed the memo about no one renting videos anymore. Or there were a thousand memos waving around in front of their faces, all of which they patently chose to ignore. According to the Las Cruces Sun-News (emphases ours): "Texas-based Border Entertainment was intrigued when Las Cruces lost three Blockbuster Video locations and felt it could be successful in southern New Mexico's largest city. That is why the company—which was not the former franchisee for Las Cruces—plans to open a new Blockbuster store here next month, spokeswoman Kelly Jameson said. Jameson, director of public relations for Mithoff Burton Partners in El Paso, said Border Entertainment would like to open in a couple of weeks. "(We'll) obviously shoot for as early as possible," she said. The new store will open at 1600 S. Valley Dr., the site of a recently closed Hollywood Video store." [Sun-News]