Katie jean skirt is $33.60—modest in price and style.">

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The Mod Bod: Building a Fashion Company on Principles of Modesty

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The Mod Bod's <a href="http://www.themodbod.com/Products/Katie-Jean-Skirt__A-Katie-spc-Jean-spc-Skirt.aspx">Katie jean skirt</a> is $33.60—modest in price and style.
The Mod Bod's Katie jean skirt is $33.60—modest in price and style.

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There's been a lot of talk lately about teens and tweens being bombarded with increasingly graphic sexual images at younger and younger ages, and how that's affecting their worldview—see 11-year old Jessi Slaughter, thongs for 12-year olds, and, uh, Gossip Girl, esp. Taylor Momsen. Sometimes we'll walk past the junior's department and wonder where kids shop if they don't want midriff-bearing, low-cut, skin-tight tops, dresses, and pants.

Well, in Utah, one of the more conservative states in the union, five-year old company The Mod Bod is addressing this niche in the market—by designing and manufacturing modest clothes for girls, teens, and women. Yup, no cleavage, miniskirts, or tight jeans. Even the company's bikini bottoms are fabric-generous!

Founded in 2004, The Mod Bod is a leading designer and manufacturer of high quality modest apparel and accessories. Based in Springville, Utah, The Mod Bod is a direct marketing company that invites women and girls from every walk of life to experience the confidence that comes from wearing high quality, stylish products. A recent survey by The Mod Bod showed that most women prefer Mod Bod clothing over other brands
What do you think about this company concept? Would a company marketing itself as intentionally "modest" stop you from ordering from them?
· The Mod Bod [Official Site]
· The Mod Bod opening outlet store [Deseret News]