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Feed at Gap

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Last night in LA, Lauren Bush's FEED initiative launched its latest collaborative effort—a series of bags for the Gap. Our intrepid Racked LA office was on the scene: "Feed founders Lauren Bush and Ellen Gustafson created three bags for the Gap featuring their company logo—one canvas one retailing for $29.50 and two denim ones retailing for $39.50. For each bag sold, $5 gets donated towards the cause. But here's the best part: Even though you're shopping at a huge national chain store, the project also includes a partnership with Donors Choose, which means that each bag comes with a six-digit code that allows the buyer to go online and choose the specific school that they want their $5 to go to." [RLA]