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Bloomingdale's First-Ever Outlet Opens Today at Potomac Mills

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Bloomingdale's first-ever outlet store, a 22,000 square foot retail space at Potomac Mills in Virginia, opens today and will stock excess merchandise from vendors as well as clearance items from Bloomingdale's department stores.

"The lion’s share of the goods are 40 to 60 percent off," SVP of outlets Arnold Orlick told WWD. The company will open another location next week in Paramus, New Jersey. "Both are very shoppable and, at the same time, the customer feels there is a density of merchandise. They're clean, simple, bright environments that feel like Bloomingdale's but they're not."

Four or five new Bloomingdale's outlet store are planned to open each year—"Bergen and Potomac are very important tests," Orlick said. Today the Potomac store features designer merchandise from labels including: Tory Burch, Burberry, BCBG Max Azria, Michael Michael Kors, DKNY, Elie Tahair, Lauren by Ralph Lauren, and Calvin Klein. Shoe and accessories labels include: Botkier, Salvatore Ferragamo, Cole Haan, and Tadashi Shoji. Two additional locations, in Miami and in Sunrise, Florida, will open in October and November, respectively.
· Bloomingdale's opens first outlet [WWD]

Potomac Mills

2700 Potomac Mills Cir, Woodbridge, VA 22192