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Sneak Peek: Sanrio x Baby Milo x A Bathing Ape Collaboration

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Coming soon to the Bape store in New York, a Sanrio pop-up store in Isetan in Tokyo, and to Colette in Paris—the much-coveted Sanrio x Baby Milo x Bape collaboration featuring the likes of Little Twin Stars, Hello Kitty, Baby Milo, My Melody, and Patty & Jimmy. Check out some of the totally adorbs merch above.
· Bape [Colette]
· Sanrio + Baby Milo x BAPE store = heads exploding from cuteness [Racked]