Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Behind-the-Scenes: Martin Scorsese Directs Bleu de Chanel Short

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Is this video fall 2010's ultimate in pop-artistic collaborations? For its first campaign, new Chanel men's fragrance Bleu de Chanel commissioned Academy Award-winning director Martin Scorsese to create a short advertising film. The short stars French actor Gaspard Ulliel as a non-conformist bad-boy thespian who reconnects with his first love. Scorsese picked the Rolling Stones song "She Said Yeah" for the film's soundtrack.

Check out this behind-the-scenes video from the shoot—featuring interviews with Ulliel (so cute!) and amazing vignettes of Scorsese directing as only Scorsese can direct.
· Bleu de Chanel [Official Site]