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Hendricks for London Fog

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This morning The Cut reports that London Fog has hired 39" x 30" x 39" Mad Men actor Christina Hendricks to front its fall 2010 campaign. What a change from the company's previous faces: Gisele Bundchen and Eva Longoria Parker. The Cut calls it "refreshing that out of the hundreds of big new ads breaking this fall, one more can be added to the small handful that cast women who measure more than 34 inches around their hips." We concur. [The Cut]