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Uniqlo Gets Celebs

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Japanese fashion empire Uniqlo has appointed Charlize Theron and Orlando Bloom its new celebrity brand ambassadors, reports Fashionista. It's the company's first celebrity-driven campaign since 2007: "As Japanese basics purveyor Uniqlo has expanded into markets beyond Asia, it’s made a concerted effort to take things to a higher level, at least when it comes to design. The brand’s first big campaign here in the US included scenesters like Chloe Sevigny and Kim Gordon. Uniqlo quickly became the poor man’s APC, or the cool guy’s Gap, however you want to look at it." [Fashionista]