Rugby Ralph Lauren's Selvedge Jeans Come from NC in a Box

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Ralph Lauren may be a behemoth company, but sometimes they still do things the good old fashioned small-batch way. Take these selvedge jeans, for example. Rugby has partnered with the Greensboro, North Carolina, plant Cone Denim White Oak to produce 100 limited-edition pairs of jeans. The special collection features oxford-cloth pockets and back patches inspired by signature RL neckties. To top it all off, the $398 jeans come in a special box set—along with a matching tie and, uh, instructional booklet. Fancy.
· Limited-edition selvedge denim [Rugby]