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What Not to Wear's Stacey London is certifiably one of the funniest, smartest, most practical-minded style gurus on television today, so we were so excited to hear that she's started a company called Style for Hire with her friend, a former fashion exec Cindy McLaughlin. Style for Hire, launching September 13 in Washington D.C., will bring stylists' services to anyone who wants or needs it. "I meet people all over the country who ask me, 'Where can I find someone like you without getting on national TV?' This company is my answer to them," London told WWD. For about $100 an hour, a client can work with a stylist on any aspect of wardrobing they like: from cleaning out closets to shopping to special-occasion dressing. Eventually the company plans to expand to New York, Los Angeles, Chicago, San Francisco, and Boston. Check out the company's website for more info. [WWD]