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Hey, how do you feel about taking a photo of your butt and uploading it to the internet? No, really, it'll be fun. Old Navy has just launched its Booty Reader—in conjunction with the company's ad campaign currently running on television. The online buttock-evaluator analyzes the shape and silhouette of an uploaded photo of your rear end and makes jeans recommendations based on your body shape and lifestyle. Think of it as a bra-fitting for your tush, sort of.
· The Booty Reader [Old Navy]
· Old Navy launches the Booty Reader [Fashion Foie Gras]