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Head & Shoulders has insured Pittsburgh Steeler Troy Polamalu's hair with Lloyd's of London for $1 million. The all-pro safety is famous for his 35" long locks, which he spends upwards of 45 minutes tending to before each game.
In 2008, the NFL tried to institute a rule change that would required all long hair to be tucked under the helmet—over concerns for hair-pulling and players' safety. The rule never officially passed, but Polamalu has since started tucking his hair in. Before the 2009 season the Kansas City Chiefs also pushed for a rule change—to ban long hair entirely—after a personal foul involving Polamalu was called on one of the Chiefs' players.
· Football star Troy Polamalu's hair now insured for $1 million [Stylewatch]