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Appearing in 3D in September issue ofs GQ, Interview, and V—Armani Exchange's 3D ad campaign. There's added value too: Pop out the 3D glasses that come in the magazine to view additional components on the company's website, store windows, video screens in cities around the country, and on a billboard atop the Long Island Expressway in New York. Customers can also create their own iterations of a 3D image using the tools available on the AX website.
· AX Armani Exchange launches 3D ad campaign [WWD]