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Pop Tarts Store Opens Tomorrow

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Opening tomorrow in the middle of Times Square: the Pop Tarts Cafe and store. Our cousins over at Eater NY have the info: "There will be an hourly light show, but the store will also offer "marshmallow spread sandwiched between two Pop-Tarts frosted fudge pastries," "cinnamon rolls topped with cream-cheese icing and chunks of Pop-Tarts cinnamon-roll variety," and Pop-Tarts Sushi, "three kinds of Pop-Tarts minced and then wrapped in a fruit roll-up."' Um, this rocks. We'll see you there. [ENY]