Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

Diana Lingerie Invokes Princess Diana's Image to Sell Bras and Stuff

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The folks over at Copyranter found this ad, above, from Diana, a Chinese lingerie company whose slogan is: "Feel the romance of British royalty." Oh, also the company invokes the image of the late Princess Diana in its ads. No biggie, right?

But seriously, folks, is this weird or is it just us. One, she's dead, and we're not sure how we feel about exploiting the likenesses of dead people to push product. And two, she's royalty, so something about exposing a likeness of Diana in a bra and underwear feels inappropriate, don't you think? We don't know about you, but seeing dead royals in lingerie isn't really our idea of compelling advertising.
· New Chinese lingerie ads feature Princess Di doppelgänger [Copyranter]