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Well, this morning is starting off with a bang—the fashion-web is hysterically atwitter over rumors that H&M may or may not be in designer-collab cahoots with Lanvin. WWD claims that the companies will be announcing their partnership within a week. The circumstantial evidence is vague—and maddening. This week, the Swedish fast-fashion retailer has been releasing, day by day, a series of faceless, nameless black-and-white videos.
By midday Tuesday, H&M’s Facebook page was peppered with guesses — Bottega Veneta’s Tomas Maier and New York society dresser Carolina Herrera among them — posted by Web users.The last in the video series is scheduled for a September 9th release, the date the company is expected to announce its latest designer collaboration. H&M has previously worked with Karl Lagerfeld, Rei Kawakubo of Comme des Garcons, Stella McCartney, Roberto Cavalli, and Sonia Rykiel.
While the camera never lingers on the faces long enough for recognition in the clips, the voice-over of designer musings, while electronically altered, are unmistakable Elbaz-isms. “Design is very important because it actually brings dream to our life,” says one.
· H&M Said Linking Up with Lanvin [WWD]