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Lanvin Rumored to be Next Designer Collaboration for H&M

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Well, this morning is starting off with a bang—the fashion-web is hysterically atwitter over rumors that H&M may or may not be in designer-collab cahoots with Lanvin. WWD claims that the companies will be announcing their partnership within a week. The circumstantial evidence is vague—and maddening. This week, the Swedish fast-fashion retailer has been releasing, day by day, a series of faceless, nameless black-and-white videos.

By midday Tuesday, H&M’s Facebook page was peppered with guesses — Bottega Veneta’s Tomas Maier and New York society dresser Carolina Herrera among them — posted by Web users.

While the camera never lingers on the faces long enough for recognition in the clips, the voice-over of designer musings, while electronically altered, are unmistakable Elbaz-isms. “Design is very important because it actually brings dream to our life,” says one.

The last in the video series is scheduled for a September 9th release, the date the company is expected to announce its latest designer collaboration. H&M has previously worked with Karl Lagerfeld, Rei Kawakubo of Comme des Garcons, Stella McCartney, Roberto Cavalli, and Sonia Rykiel.
· H&M Said Linking Up with Lanvin [WWD]