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Looks like the writing gene runs in the family—sort of. Victoria Traina, the daughter of novelist Danielle Steele, has joined the Proenza Schouler as a consultant—a social media consultant, it seems. Originally slated to help the team out with a capsule collection, the much-photographed social took over the brand's Twitter account this morning. Since she started, she's been twitpic-ing fittings and model castings in the showroom.
· @proenzaschouler [Twitter]