Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

Gaga Inks Fragrance Deal for 2012

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Late-Sunday-night breaking news: WWD reports that Lady Gaga has just inked a deal with Coty to create a line of fragrances. "Stephan Mormoris, senior vice president of global marketing in the Coty Beauty division, told WWD exclusively that the agreement was hammered out last week and the first Lady Gaga women’s scent is expected to be launched in spring 2012." Brace yourselves, Little Monsters! Time to smell like Gaga. [WWD]