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It seems like every fashion week has a new semi-official bottled drink sponsor that so inundates show venues with product you literally can't walk from show to show without tripping over all of it—we've seen coconut waters, Italian beers, spring water in recyclable cartons, iced coffee drinks, old sodas in new bottles and various health elixirs. They're never usually very memorable and you often end up grabbing tons early in the week and drinking them at random when you feel faint after a day of only consuming Diet Coke, vodka cocktails, sugarless gum and the odd canapé. Later in the week the thought of drinking another leaves you shuddering and nauseous even as extra bottles teasingly float around your bag amongst seat assignments and free cosmetics. Needless to say, you never leave the tents with plans to go buy said beverage du jour.
So far we've only seen this stuff at one show—Elise Øverland's. And, well, we can't vouch for how it tastes because we're just not going to be seen carrying around a bottled of something called NeuroGasm.
Like, where was the focus group when this stuff was named? Jury Duty?
From the website (emphasis ours):
NeuroGasm is a delicious drink designed to promote better sexual health. Two powerful amino acids, L-Arginine and L-Citrulline play a role in the production of a compound called nitric oxide. Nitric Oxide helps regulate blood flow through arteries that supply nutrients to muscles, brain, lungs and other organs. Nitric Oxide may also stimulate a sexual response through the same physiological process.We. Just. Can't. Anyway, a lot of these were left behind. Shocker, right? The most attention these strange bottles received was when an unwanted renegade vessel rolled off a seat and on to the runway. Fortunately a brave first-row-fellow in a blue v-neck saved the day—a fashion hero!—by ducking down onto the runway between two models walking in opposite directions and grabbing it. The audience heaved a collective sigh of relief while heaving their probably full bottles of NeuroGasm into the trash.
· Elise Øverland [Official Site]
· NeuroGasm [Official Site]
· All fashion week coverage [Racked]