clock menu more-arrow no yes

Filed under:

Stella McCartney Kids

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Remember Stella McCartney's collaboration with Gap Kids? Remember how everyone wanted it—even fashion editors, who tried to squeeze their skinny-girl arms into kids' size XL? On the heels of that runaway success, McCartney will launch her own line of kidswear, called Stella McCartney Kids this November. The label will be sold online and at Stella McCartney boutiques around the world. "As a brand with many working parents in the team, I wanted to create a desirable, fun, wearable kids' collection that was affordable," McCartney told WWD. "I feel like all the timeless children's wear is reserved for the expensive brands and that did not sit well with me. Kids and parents, aunts, uncles, friends should all be able to have access to Stella McCartney Kids clothes." Prices will range from $25 for a baby tee to about $200 for a coat. [WWD]