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Ze cat, it is out of ze bag. Confirmed: Alber Elbaz and Lanvin have collaborated with fast-fashion retailer H&M to create a collection that is scheduled to arrive in 200 H&M stores around the world on November 23rd. Says Elbaz:
H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.Bryanboy says there will be men's shoes (!) and Marie Claire UK says there will be both men's and women's collections with a strong emphasis on silhouette. "Lanvin will bring to H&M a luxurious French tradition that is also modern and playful," H&M creative adviser Margareta van den Bosch told Marie Claire."'It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details."
· Hear it from Alber Elbaz: Lanvin for H&M collaboration [Bryanboy]
· H&M announces designer collaboration with Lanvin [Marie Claire UK]