clock menu more-arrow no yes

Filed under:

Crowd-sourcing Next Season Fashion

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

How is your local branch of XYZ department store going to decide how it stocks its shelves next season? Would you have guessed by using a video game on Facebook? First Insight is a firm that sets up virtual stores on Facebook and invites shoppers to play a game, stocking, selling, and buying from the video game storefronts—using "real" merchandise the retailer is actually considering buying. First Insight then delivers the results to the retailer. According to CNN: "Does it work? Based on early tests of First Insight, David's Bridal, the nation's largest bridal retailer, believes it can reduce bad buying decisions by 20%." [CNN]