Crowd-sourcing Next Season Fashion

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How is your local branch of XYZ department store going to decide how it stocks its shelves next season? Would you have guessed by using a video game on Facebook? First Insight is a firm that sets up virtual stores on Facebook and invites shoppers to play a game, stocking, selling, and buying from the video game storefronts—using "real" merchandise the retailer is actually considering buying. First Insight then delivers the results to the retailer. According to CNN: "Does it work? Based on early tests of First Insight, David's Bridal, the nation's largest bridal retailer, believes it can reduce bad buying decisions by 20%." [CNN]