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Crate & Barrel's lower-priced sibling store CB2 will open a new location in Georgetown next spring—its first store in the Washington, DC area. The 13,000 square foot shop is situated nearby high-end home furnishing stores including BoConcept, Pedini DC, and Contemporaria.
The Washington, DC, interiors retail scene has recently witnessed the shuttering and conversion of its only West Elm—a 40,000 square foot space on G St. NW—into a Forever 21. A spokesperson for the store told the Washington Post that the store's sales were not "meeting the company's expectations." CB2 and West Elm have often drawn comparison, but their retail location strategy seems to differ. The Post reports:
Many in the local retail community were puzzled by West Elm's decision to take a massive block of space in the sparse retail corridor that is downtown D.C. Huddling up with other like-minded stores, as CB2 has done, often creates more foot traffic and allows businesses to benefit from each other's customers, said [Eastbanc's Marcie] Connolly.· Area to get its frist CB2 hoe furnishings store [WaPo]