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Ivana Trump Sues IvanaHelsinki For Using the Word "Ivana"

A look from IvanaHelsinki's spring 2011 line, via <a href="">Tribaspace</a>
A look from IvanaHelsinki's spring 2011 line, via Tribaspace

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Ivana Trump, ex-wife of The Donald and designer of a QVC jewelry line, served Finnish designers Paola and Pirjo Suhonen with a summons and a trademark infringement complaint at the afterparty for their label's fall show last Thursday. See, the sisters' label is called IVANAHelsinki and Trump's lawyers are claiming that "Ivana" belongs solely to Ivana Trump, that no one else can ever use it. Ever. (Or something like that, we're not lawyers.)

IVANAHelsinki is a Finnish fashion label, based in Helsinki, that was founded in 1998. It was named after Paola, whose middle name is Ivana.
· IvanaTrump's trademark tenacity [Page Six]