Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

Boast Sportswear Breaks Out of the Country Club and into Ecommerce

Man, wearing Boast
Man, wearing Boast

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

This man, above, is ostensibly sitting in a bunch of shrubbery on the fringes of a country club somewhere—because, until today, country clubs and pro shops were the only places in America where fans of Boast, the Japanese Maple Leaf-branded sportswear, could buy it. The iconic polo relaunches online today—they're $68—along with a sharp $1,200 blazer, complete with "Boast-red" elbow patches. More on its way.
· Boast [Official Site]