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Boast Sportswear Breaks Out of the Country Club and into Ecommerce

Man, wearing Boast
Man, wearing Boast

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This man, above, is ostensibly sitting in a bunch of shrubbery on the fringes of a country club somewhere—because, until today, country clubs and pro shops were the only places in America where fans of Boast, the Japanese Maple Leaf-branded sportswear, could buy it. The iconic polo relaunches online today—they're $68—along with a sharp $1,200 blazer, complete with "Boast-red" elbow patches. More on its way.
· Boast [Official Site]