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British Fashion Brand Next Arrives in America Exclusively at Sears

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The newest UK apparel company landing on Stateside shores isn't Primark or Miss Selfridge or New Look—it's mid-range, family-friendly clothing and homewares brand Next. Beginning today, fans of the UK chain store will be able to get their fix of Next-brand womenswear, menswear, childrenswear, shoes, and intimates in the United States exclusively at

"Customers who shop our millions of offerings online, including Next apparel, will be able to take advantage of our online shopping experience that is truly focused on the customer and providing them with choice," said Sears' president of ecommerce Imran Jooma said in a statement. "At, we are always looking to expand and evolve our customer experience while also delivering popular items and on-trend fashions to customers. Next gives customers both style and affordability, so they don't have to choose between the two."
· Introducing Next [Sears]
· becomes exclusive US retailer for NEXT, UK's popular clothing company [PR Newswire]