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Plus Size Bankruptcy

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If so many Americans wear plus-size clothing, why is the country's plus-size clothing industry floundering? Today, Urban Brands Inc.,, the parent company of plus-size retailer Ashley Stewart inked a deal to be bought out of their bankruptcy. The company filed Chapter 11 on Tuesday. "Michael Abate, vice president of finance and treasurer, said the company began 'suffering from cash flow-liquidity problems in 2007, especially in its Marianne division.'" Marianne is a mass market apparel store that caters to both straight sizes and plus. What do you think is wrong with the plus-size fashion market right now? Do you shop plus-size stores and departments? How would you improve on the merchandise? What are these companies doing wrong? Leave us your comments. [WWD]