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Alexander Wang Signage Goes Up

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By Danica Lo
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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Yo ho ho! The signage on the first Alexander Wang store in the United States has gone up! Wang is taking over the old Yohji Yamamoto space on Grand Street in Manhattan's SoHo. Our sister site Racked NY reports: "During Fashion Week, a change came over the Alexander Wang store in SoHo. The Grand Street location went from brown paper, no signage and an unofficial look to sleek black windows, officially branded with the stark, white Wang logo. It's happening." [RNY]

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