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Following in the footsteps of Chanel, Beyonce's clothing line House of Dereon has signed a deal with Temptu to create a line of temporary tattoos.
"With a Sixties-pinup-girl meets futuristic-biker-chick theme, Beyonce and I really wanted to give our Dereon fall 2010 campaign a tough edginess," said Beyonce's mother Tina Knowles, who is the creative director of the label.
The waterproof temporary tattoos will be available in November in fleur, rocker bolts, chains, jewels, and spider designers. Priced from $16 for the basic kit to $34 for the deluxe limited-edition set, the tattoos will be sold at Sephora and online at temptu.com and dereon.com.
· Beyonce in deal with Temptu [WWD]