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Borders Pop-Ups Opening

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Is the book business booming? Are books going to be the stealth-surprise must-have gift for the holidays? Because Borders has announced it will open 25 pop-up stores for the holiday season beginning October 25th. The stores—situated in malls across the country—will average 2,500 square feet and will stock bestsellers, new releases, e-readers, and holiday-theme stuff, says the Wall Street Journal. "The temporary Borders stores will mostly be in malls where the company once had stores, Chief Executive Mike Edwards said. "Where it didn't make business sense for us to operate stores on a permanent basis in these areas, we can open a seasonal store and serve the holiday shopping needs of our customers," he added. As of July 31, Borders had 679 stores, down from 886 a year earlier." [DFP, WSJ]