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Debenhams Targets 40s, 50s, 60s

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UK department store chain Debenhams is launching a campaign targeting what they call "the forgotten woman"—women in their 40s, 50s, and 60s. Dubbed "The Style List," the print campaign currently features three models—Caroline Josling, 52; Valerie Pain, 66; and Maxine Smith, 41. "This group of women aren't communicated to by the fashion press and retailers with models of their own age. We wanted to be the first to put this right," says consultant Caryn Franklin. "Today's 40 plus women can easily achieve fashionability and enjoy trends traditionally worn by consumers half their age. Through The Style List we will be the only retailer on the high street showing them how." [Daily Mail]