Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Still no H&Ms in Texas

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Swedish retailer H&M have been busy airing its Daria Werbowy fall 2010 campaign commercials all over Texas—even though there's not a single H&M location in the state. Dangling the carrot much? The Statesman is indignant: "I’ve been seeing these H&M commercials often this season as I’ve watched some of my favorite shows. As you know, the world’s third largest fashion retailer has completely bypassed this country’s second largest state. So if you want to own the collection from Lanvin designer Alber Elbaz, which will be launched in November, then you must do some traveling because there isn’t an H&M to be found in the Lone Star State. By car, some of the closest H&M stores to Austin are in Atlanta, St. Louis, Las Vegas, Orlando, Fla., Phoenix, and Tuscon, Ariz. The closest store to Texas in general is at the Tucson Mall in Arizona." [Statesman]