clock menu more-arrow no yes

Filed under:

Diddy Goes to Europe

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Hey Europe, guess what? Diddy wants to sell some Sean John in your neighborhood. WWD reports: "'The feedback we’ve been hearing?is that the aesthetic has surprised some people—it already does feel like it has a European flair to it,' said Steve McSween, vice president of design for sportswear and licensed collections at Sean John. 'There’s historical men’s references, but just done a little cooler and a little cleaner to epitomize [Combs’] lifestyle.' Combs added, 'I think, if anything, our product is more appealing to Europe now than ever.'" [WWD]