English People Let 100 Cats Loose in a London IKEA Just For Fun

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

These guys took 100 cats and let them loose in the Wembley, London Ikea store "just to see what happens." So, Buzz, Boggle, Mr. Bean, Devilish Desires, and many many many more kitties—definitely "not specially-trained film cats"—were set free in the giant warehouse-store. The end result? Probably one of the best retail-related Youtube videos we've ever watched in our lives.
· Viral ad of the day [The Daily What]