clock menu more-arrow no yes

Filed under:

Trend Alert: Everyone is Juicing and Cleansing this Fashion Week

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It's only the first day of fashion week here in New York, but we're already seeing some major trends this season—and not strictly from the runway, per se.

Everywhere we're looking, someone's on a juice cleanse—a multi-day liquid-only diet that some holistic healthy people claim "detoxify" your body, help drop water weight, and clear the skin. Designer Jason Wu gets on the Blueprint Cleanse wagon during fashion week—because "I don’t have time to eat anyway," he tells GlamHeather Park, of MAC Cosmetics is making her own green juices; Raakhee Mirchandani of the NY Post is doing a "fashionista" cleanse; the girls over at Nonsociety are on Blueprint as well; and Organic Avenue is offering its cleansing juices to fashion week attendees. A W magazine staffer has already been on it for five days.

That's a lot of juice.
· A day in the life of Jason Wu [Glam]
· NYFW green smoothie challenge [SeoulDiva]
· Cleanse far from zen [NYP]
· Living on Organic Avenue [W]