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Customized Prada Backpacks

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Not gonna lie—ever since we first laid eyes on this custom-initialized Prada collection last week we haven't been able to stop thinking about it. Launching online and in Prada stores this Saturday, the travel bags allow the customer to pick letters—each patch features a different color scheme, pattern, and style—to adorn their new carry-all. Dazed Digital says: "Backpacks, trolleys and shopping bags in saffiano leather or camouflage print can be customised with the attachment of multicoloured initials. Each letter has been matched with a colour and a graphic motif, also in saffiano leather." [Dazed Digital]