Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Customized Prada Backpacks

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Not gonna lie—ever since we first laid eyes on this custom-initialized Prada collection last week we haven't been able to stop thinking about it. Launching online and in Prada stores this Saturday, the travel bags allow the customer to pick letters—each patch features a different color scheme, pattern, and style—to adorn their new carry-all. Dazed Digital says: "Backpacks, trolleys and shopping bags in saffiano leather or camouflage print can be customised with the attachment of multicoloured initials. Each letter has been matched with a colour and a graphic motif, also in saffiano leather." [Dazed Digital]