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Karashian Kollection lands at Sears

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It wouldn't be a day without some news from the Kardashian endorsement front, now would it? Today's announcement: the Kardashian sisters have inked a deal with Sears to launch Kardashian Kollection. The sisters' new label will arrive at 400 Sears stores nationwide this August. For Sears, it's all part of the company's fashion push—the big box retailer will launch UK Style by French Connection this March and the Kardashian Kollection will be an addition to the fashion trend category. "We have spend the past year and a half really looking to build a junior business," said Sears EVP John Goodman, "and we have been happy about where our junior business has gone. Now it is a matter of bringing in a new contemporary customer." According to WWD, the collection will comprise "40 apparel pieces, 20 lingerie styles, 60 jewelry items, 30 handbags and wallets, 25 hats and gloves and 12 shoe choices." [WWD]