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Inside Droog at The Cosmopolitan Las Vegas

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It's been open for only a month, and is definitely one of the most boggling pieces of the new Cosmopolitan Hotel in Las Vegas. It's the Droog store, a gorgeous lightbox that sits in prime, street-level space right at the Strip entrance to the resort, but what is it really? That's what the tourists are wondering, as they're more used to seeing Ed Hardy or Louis Vuitton storefronts in this zip code.

Alas, Droog is an avant-garde Dutch design firm that churns out some of the most inventive (and heavily priced) furniture, that is also typically hard to find. We swung by the store to see for ourselves if Droog's particular aesthetic flavor was being tasted at all by Vegas' visitors, but also to drool over the stacked bundle of drawers that would look so good in someone's Tribeca loft.
As you can see in the photos above, the place is hardly overrun with gawkers. We stopped in several times over a busy week?when the Cosmopolitan's chandelier bar was packed and the casino paths clogged with those eager to sniff around the new place.

We did notice, however, that those who were attracted by the lit floor (inspired by a set from 2001: A Space Odyssey) and quirky pieces looked in from the outside, as if they were afraid of disturbing the pure whiteness of the shop. Oh well?more browsing space for us!

We love you and your 5-digit pricetags for sure, Droog, but we're not too sure about The Cosmopolitan's desire to play...well...cosmopolitan. In the end, it's still a Vegas hotel with a Vegas casino and Vegas bars, and a Droog store is the midst of it sticks out as disappointingly too ahead of its time.
· AllSaints at The Cosmpolitan Attracts Fashion-Forward Customers [Racked]
· Droog [Official Site]