Love at First Sight/Bite: Kate Spade's Glittery Red Velvet Cake

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Every month this year Kate Spade will release a video that embodies the essence-slash-theme of the brand's current collection. For January, it's all about red—red everything, red everywhere. Thus this first video by filmmaker Ely Kim. It's about a glittery red-velvet cake and it's mesmerizing.
· Kate Spade [Official Site]