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Fans of Athleta—the Gap-owned and operated activewear ecommerce store—get ready to be jealous of San Francisco. The Gap recently opened its first-ever Athleta flagship store on the city's Fillmore Street in Pacific Heights. The 5,000 square foot store (which used to be a Junior League charity shop, according to WWD) features high ceilings, red brick, and, most importantly, a broad range of products previously only available on Athleta.com.
· Gap Plays It Cautious With Athleta [WWD]